Marketing News

Curie Taps ‘Bachelor in Paradise’ For Campaign

The event offers consumers a chance to enter a sweepstakes to win $10,000 for a vacation.

Entrepreneur Sarah Monet first introduced the world to her personal care brand Curie in 2018 on Shark Tank. Seven years later, consumers have taken the bait on its personal care items as the brand expanded into Amazon, Walmart and Target. To celebrate the brand’s retail growth, it’s teaming with “Bachelor in Paradise” alumni on its first integrated marketing campaign to generate buzz around pit care. The campaign, Pit Paradise, will run from June 23 to July 20 and afford consum...

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